03:41 - The history of AJO Vista
10:19 - Finding the right markets to invest in
12:13 - Going beyond the numbers
14:06 - Using non-traditional data
14:51 - Ihe importance of an economic link
16:18 - Customizing factor-based strategies for specific types of companies
18:00 - Defining the value factor
19:15 - How to handle intangible assets
23:43 - Defining quality
25:29 - Using momentum in a factor-based approach
27:31 - Factor-investing in high retail participation markets
29:48 - The stability factor
35:54 - Building multi-factor portfolios
38:00 - Issues with sector concentration
40:15 - What is implementation shortfall?
44:07 - How Chris views tracking error
45:22 - The dangers of overoptimization
48:14 - Evolving an investment strategy over time
50:34 - The one lesson Chris would teach the average investor
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