00:00 - Intro
02:33 - Why we decided to launch an ETF
06:50 - The logistics of launching an ETF
11:09 - The active vs. passive ETF decision
14:56 - Securing seed capital
19:30 - The competition in the small-cap value ETF space
24:00 - How we thought about portfolio size
28:30 - How ETFs handle inflows and outflows relative to mutual funds
30:44 - The importance of short-term performance for new ETFs
37:05 - The challenges of the ETF space for small issuers
41:23 - How Matt evaluates smaller ETFs as an allocator
45:59 - The decision to shut down the ETF
52:26 - What happens when an ETF shuts down
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